BU4001 –Business Management

Kingston ID:

Word Count: [About 2000 words]

Table of Content
[The table of contents should be in a separate page and should include a list of numbered sections in the report (with heading and sub-heading) and their page numbers. Note: not included in word count. ]

Executive Summary

[The executive summary should make sense on its own, that is it must help the reader quickly grasps the report’s aim, conclusions, and recommendations. It should be written after you have produced the other report’s sections, as then you know what your outcomes will be. It should be not too much detailed but not too vague.It should be about 250 words long. Note: Not included in word count]

1. Introduction

[Provide an Introduction of what this report is going to address and the main structure of the report. A brief background about the dataset you are analysing and how will the report address the important questions that the drink manufacturing company is interested in]

2. Summarising answers to important questions

[Briefly summarise the answers to important survey questions using either/both graphical and numerical methods and comments on your main findings.Start with explaining the dataset demographics followed by collection of cohesive and indexed sections (and subsections) that focuses on testing each of the hypotheses as outlined in Guideline -3. Make sure that there is a logical flow between sections.A collection of appropriate Charts referenced and titled. Make sure you use at least one histogram and bar/pivot chart to explain the answer to the important questions]

Example: Difference in weekly spending across Gender/Age groups using pivots tables, cross tabs or graphs. Difference in willingness to spend based on the TV advert seen.Histogram on weekly spending behaviours.Histogram on willingness to spend on a bottle of shamfizz.

For each summary provide a conclusion and what does it mean in the context of the research the company is undertaking

3. Hypothesis Testing
[For each of the four hypotheses testing, make sure you follow the 5 steps in hypothesis testing as taught in the lecture sessions. Provide the excel output in the body of the report. For each step justify your choice and rationale for the outcome. Provide a conclusion at the end of each hypothesis testing]

3.1 Weekly spending across gender groups – Using independent sample t-test

3.2 Weekly spending across choice of buying ‘Sharmfizz’ in future? – Using independent sample t-test

3.3 Weekly spending across age categories — Using one way Annova

3.4 Any other analysis (any one) that you can think of to explore the dynamics of the dataset provided. [Use your imagination to test any further dynamics of the dataset provided]

4. Overall Conclusion

[Provide a conclusion at the end of each test you have undertaken and an overall conclusion section at the end of the report. Provide recommendations for the company based on your analysis of the survey data. Justify? And rationalise your arguments? What could be the possible limitations of the dataset and how does that affect your outcomes]


[Arrange in alphabetical order. Strictly follow Harvard referencing format. All in text citations showed must be referenced in this section. Only use references that you have use in the report. Note: not included in the word count.]


[Make sure the formatting is consistent across the report. You may put all tables that support your analysis in appendix. Make sure you place the excel outputs from t-test and Annova test as well as the pivot tables and graphs inside the body of the report. Number each table and graph consistently i.e. Fig 1, Fig 2 and Table 1, Table 2, etc. across the report. Ensure the graphs and table are formatted for consistency and are presented in a structured manner. Note: You do not need to submit the raw data or the excel file]

Posted in Frequent Questions and tagged , , , , , .