Business sectors are undergoing profound transformations. Making investment choices has never been so challenging. With increased volatility and intensifying skills shortages, companies can no longer win across an ever-broadening spectrum of operating environments.
Few companies have the strategic capabilities required for activities that can range from exploring and research, all the way through to development and/or production of both resources and/or products.
Therefore, companies need to focus on a small number of differentiating capabilities that will allow them to outcompete their peers.
Moreover, they need to reorient their portfolio and investment decisions around these differentiating capabilities – A capabilities-driven strategic approach to winning.
You have been appointed to a senior management position with a MAJOR FIRM (of your choice,). You are aware that the firm lacks an understanding in the benefits of utilising its capabilities. Therefore, for this project your task is to write a report to the board on the need to focus on differentiating capabilities that will allow them to create competitive advantage.
For your firm you are to:
-Small intro about the company of choice
-The Business Enviroment (def , and importance )
-PESTEL analysis , then apply it the company of choice.
– Critically analyse how useful the Resource Based View (RBV) of the firm to managers in your chosen company & sector.
– Importance of RBV in the chosen company and how it effects it.
? Critically discuss, the importance of a capabilities driven strategy in the your chosen sector.
? Finally, make recommendations on the future direction of the firm, with regards to its strategic capabilities.and with regards the PESTEL analysis made .
*You are also required to provide an Executive Summary (c200 words maximum, not included in the word count) which should briefly encapsulate your whole assignment.