Business Innovation in Digital Economies
Students should write a literature review (2,000 words excluding references and appendices), but including the executive summary; tolerance of 10% in the number of words) on a particular business innovation which has brought to life a product (good or service) which is recognised as a successful case in digital economies. You are required to explain the context in which such innovation emerges, emphasising the characteristics of digital economies, the process of innovation and diffusion of the innovation, and the consequences of the innovation to a broad economic and social context. The literature review should also discuss the relevance of institutional context and the lessons learnt from the case, which could be applied to other products, areas or markets.
In this coursework, you are asked to go into some depth into the investigation of a particular case, and contextualising this case in a broad perspective. Students are supposed to choose