Entrepreneurship
Order Description
ASSIGNMENT 1 (2,000 words)
Select a small firm ‘START UP’ of your choice in the business to business or business to consumer sectors’ and present it as a case study in the form of a written report. Cover the nature of the business start-up, the objectives for the next five years, vision and mission set for the new venture. (800 words)
Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks demonstrate whether you consider whether MULTI-LEVEL MARKETING (sometimes called network marketing) is a particularly effective method for entrepreneurs entering markets abroad. Explain how entrepreneurs may be able to rapidly expand their business overseas by using the concept of multi-level marketing. (1,200 words)
ASSIGNMENT 2 (2,000 words)
Using the case study for the start-up company developed and discussed in assignment 1 critically explain and discuss the importance of QUALITATIVE sales forecasting to the entrepreneurial start-up firm in B2B or B2C markets. What methods can be used by the marketing firm to produce qualitative sales forecasts up to six months ahead of current time and what would be the use and value of such forecasts in a business start-up context? Use examples in your work
Please use academic references and not others non academic like Wikipedia.
Order Description
ASSIGNMENT 1 (2,000 words)
Select a small firm ‘START UP’ of your choice in the business to business or business to consumer sectors’ and present it as a case study in the form of a written report. Cover the nature of the business start-up, the objectives for the next five years, vision and mission set for the new venture. (800 words)
Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks demonstrate whether you consider whether MULTI-LEVEL MARKETING (sometimes called network marketing) is a particularly effective method for entrepreneurs entering markets abroad. Explain how entrepreneurs may be able to rapidly expand their business overseas by using the concept of multi-level marketing. (1,200 words)
ASSIGNMENT 2 (2,000 words)
Using the case study for the start-up company developed and discussed in assignment 1 critically explain and discuss the importance of QUALITATIVE sales forecasting to the entrepreneurial start-up firm in B2B or B2C markets. What methods can be used by the marketing firm to produce qualitative sales forecasts up to six months ahead of current time and what would be the use and value of such forecasts in a business start-up context? Use examples in your work
Please use academic references and not others non academic like Wikipedia.