GE Case Study
1. Using appropriate academic models and concepts identify GE’s core competences and capabilities and discuss their effectiveness in supporting the
corporation’s success up to the date of the case. (30%)
2. Outline and discuss at least two strategic options for GE over the next five years from the date of the case, with a recommendation as to which you recommend. Your answer should draw on your earlier analysis. It may also include independent research on GE, commenting on GE’s current strategy.
Applying suitable academic models such as Kaplan’s Balanced Scorecard show how strategy could be monitored and evaluated. (40%)
3. Drawing on sources such as Gary Hamel, compare and contrast Jeff Imeldt’s management approach to his predecessor Jack Welch’s, and give your opinion
as to which is more suitable for strategic leadership in today’s VUCA (volatile, uncertain, complex and ambiguous) world, and why? (30%)
You will be expected to read the case several times to make sure you understand the context, grasp the detail and then review the key elements using the core strategy models to go through the strategy process, drawing on evidence from the case to support and justify your views.
You should carry out further research on GE, however you must only use material drawn from credible sources such as: academic articles and texts; quality newspaper and business periodicals, e.g., the FT, The Economist and the official GE website. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia.
Attached is the case study and the module presentation to guide the writer to use the related models and concepts in the presentation