If media are a ‘special’ business, does it follow that we need ‘special’ rules to deal with them?
– Do NOT change the essay title – your single aim is to answer the question posed;
– Keep the title in front of you as you write and stick to the task in hand. Do not digress;
– You can steer your essay towards your own interests, as long as you make it clear what aspects of the subject you will deal with and areas that you are not looking at, and reasons for focussing on the former and not including latter;
– You can use the INTRODUCTION for a number of purposes: to offer the reader a sense of the context; to discuss the meaning of key terms; to clarify the scope of your discussion (what you will be looking at and what will be left out); and to show the way ahead, stating briefly how the essay is organised and anticipating the core augment;
– In the CONCLUSION show that you have dealt with the topic and answered the question or persuasively argued for a particular viewpoint;
– Use of section headings and signposting (e.g., transition-sentences) is recommended, but do not overdo them;
– Choose meaningful SECTION HEADINGS – a reader should be able to get some sense of the flow of the argument by simply reading the sub-headings;
– Academic essays must show familiarity and engagement with the relevant ACADEMIC literature (books and articles in academic journals) ;
– Use the Harvard system for referencing. Provide only ONE reference list at the end and list the entries alphabetically (by first author). Include only the sources that you have USED in your essay (i.e., that you have provided an in-text reference to).
Also – go and get a copy of the Doyle book and the Hesmondhalgh book out of the library and start reading some of them – these are the texts they are looking to see in your referencing! (Doyle, G. (2002) Media Ownership: The Economics and Policy of Convergence and Concentration in the UK and European Media, London: Sage.) (Hesmondhalgh, D. and S. Baker (2008) ‘Creative Work and Emotional Labour in the Television Industry’, Theory, Culture & Society)
Additional useful reading for the whole module:
Alvarado, M. and E. Buscombe (1978). Hazell: the making of a television series.
London, British Film Institute in association with Latimer
Briggs, A. (1985). The BBC: The First Fifty Years. Oxford, Oxford University Press.
Caldwell, J. T. (2008). Production Culture: Industrial Reflexivity and Critical Practice in Film and Television. USA, Duke University Press.
Gray, J. (2010). Show Sold Separately: Promos, Spoilers and other Media Paratexts New York and London, New York University Press.
Recommended readings to use in the bibliography of the essay:
Abery, J. (2002) ‘The League of Gentlemen, part one: Meet the locals’, TV Zone (155): 10-21.
Felix, E. (2000) ‘Creating radical change: Producer choice at the BBC’, Journal of Change Management 1(1): 5-21.
Hunt, L. (2008) The League of Gentlemen. Basingstoke, Palgrave Macmillan.
Kung-Shankleman, L. (2000) Inside the BBC and CNN: Managing Organisations. New York, Routledge.
Hutchings, P. (2004) ‘Uncanny Landscapes in British Film and Television’, Visual Culture in Britain 5(2): 27-40.
Toylan, G. (2013) ‘Behind the Scenes: Costume Design for Television’, VIEW Journal Of European Television History And Culture
Cottle, S. (2003) ‘Media Organisation and Production: Mapping the Field’, in S. Cottle (ed) Media Organization and Production, London
Televisual Top 100 Independent Companies report available on their website
Bennett, J., Kerr, P., and Strange, N. (2013) Cowboys or Indies? [Special Section]
Critical Studies in Television: Scholarly Studies in Small Screen Fictions
Freedman, D. (2012) ‘The Political Economy of the ‘New’ News Environment’, in N. Fenton (ed.) New Media, Old News: Journalism and Democracy in the Digital Age, London: Sage.
Rooke, R. (2009) European Media in the Digital Age, Harlow: Pearson. Ch6,7,8 (pp. 113-181)
Picard, R. (2010) ‘The Future of the News Industry’, in J. Curran (ed.) Media and Society, Fifth Edition, London: Bloomsbury.
Picard, R.G. (2004) ‘The Economics of the Daily Newspaper Industry’, in A. Alexander et al (eds) Media Economics: Theory and Practice, Mahwah NJ: Lawrence Erlbaum, pp109-125 (also earlier editions).
Hardy, J. (2012) Critical Political of Economy: An Introduction. London: Routledge (Ch. 6 ‘Marketing Communications and Media’)
Collins, R. (2011) ‘Content Online and the End of Public Media? The UK, a Canary in the Coal Mine?’, Media, Culture and Society 33, 8, 1202–1219. (available as e-reading on Blackbaord)
Couldry, N. and J. Turow (2014) ‘Advertising, Big Data, and the Clearance of the Public Realm: Marketers’ New Approaches to the Content Subsidy’, International Journal of Communication, 8: 1710–1726
Economist – Special Report on Advertising and Technology, September 2014
Havens, T., Lotz, A. D. and Tinic, S. (2009), ‘Critical Media Industry Studies: A Research Approach’, Communication, Culture and Critique , 2(2): 234–53.
Hesmondhalgh, D. (2010) ‘Media Industry Studies, Media Production Studies’, in J. Curran (ed.) Media and Society, Fifth Edition, London: Bloomsbury.
Hardy, J. (2010) ‘The Contribution of Critical Political Economy’, in J. Curran (ed.) Media and Society, Fifth Edition, London: Bloomsbury.
Hardy J. (2014) Critical Political Economy of the Media: An Introduction, London: Routledge. Foreword (x-xx; by James Curran) and Chapter 1 (pp. 3-36)
Napoli, P. (2009) ‘Media Economics and the Study of Media Industries’, in J. Holt and A. Perren (eds) Media Industries: History, Theory, and Method, Oxford: Wiley-Blackwell, pp. 161-170.