Primary aspect of culture

Why is it important to understand a specific culture for negotiations to be successful? Give specific examples compare and contrast a recent unemployment discrimination case with the Coca-Cola case. Apply Thomas and Ely’s framework to both the Coca-Cola organization and the organization you chose. What does this tell you about managing diversity? Be specific. •Explain the management style and communication style that women as a group tend to have. In today’s business environment, what are the advantages and disadvantage of this style? •What is democratic manhood? How does this encourage women and men to work together against sexism? How viable a starting point is democratic manhood as a starting point for this? •How can the glass ceiling in American business be reduced? Give several examples in your answer, and be specific

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