Topic: Discussion

Order Description
•Draw a strategic group map, showing the market positions of the companies in your industry.
•Which companies are in the most attractive position on the map?
•Which are in the weakest position?
•Which companies are likely to try to move to a different position on the strategic group map? Give reasons for your answer.
Rubric: Initial post thoroughly responds to all aspects of the discussion topic, and incorporates multiple perspectives, ideas, or concepts
Initial post references course materials (readings, videos, module notes, etc), and related literature. Post elaborates on course materials by making connections between key ideas and concepts.
Substantial evidence and critical thought are provided to justify the claims made within post.
Book Gamble, J.E., and Thompson, A.A. (2011). Essentials of Strategic Management: The Quest for Competitive Advantage. McGraw-Hill Irwin

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