Topic: Various Final Discussion

Order Description
Discuss the key theories you have learned about in the Consumer Behavior literature?

Consumer and Decision Theory, Reference Groups, Consumer Behavior, Positioning, Behavior and Marketing Strategy, Branding, Brand Personalities, Consumption, Decision Making, Aesthetic Incongruity, Experience Design, Outcome Based Segmentation,Consumer Perception of Self, Brand personality Theories, etc)

What makes these theories important and why? Do companies use these theories correctly?

Posted in essay.