Zappo’s Social Media Marketing Plan
Watch the following video from the video link
Answer the following questions
1. What is Zappos’ social media marketing plan?
2. Is Zappos’ customer service social media owned, paid, or earned media? Explain.
3. If social media lost its luster, can Zappos change their social media plan and use other forms of media or promotion? Explain.
Instructions to Case Study
A paper format around 1 page of writing per question using appropriate APA Style format is required. See rubric for grading. Citations and references are required to reinforce your comments and ideas (looking for at least 2 additional credible sources than the textbook). Provide personal or real life examples from outside sources to reinforce your opinions and viewpoints to gain length in your paper. Also, add a Title and Reference Page (strictly APA formatted).
Avoid using 1st person style writing. Instead or using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of ‘I think Starbucks coffee is great.’
When referencing your sources in your case study include the author and year of publication. For example, WalMart’s everyday low pricing strategy differs from Kohl’s high/low pricing in the following ways… (Williams, 2012). This helps to ensure everyone is using citations and practicing their APA formatting and using course material that supports your perspective.
This is an individual assignment and as such, you must not give help or receive help from another student or individual.
Response to the case study is 3 to 4 pages in length (does not include proper title and reference page) – to maximize points see rubric.
The Case Study is due by Sunday at 11:59 pm.
An assignment submitted after the due date will be assessed a penalty of 5% for each day it is late. Work submitted more than one week after the scheduled due date will NOT be accepted.
Case Study Rubric