Marketing to Advance the Athletic Department Mission
In chapter 6 of Marketing Outrageously, Jon Spoelstra (2010) asks the question, “Somewhere inside your product or company there’s an outrageous marketing idea that could have a huge impact,” e.g., AOL giving away 250 million free computer disks; Hyundai providing 10 year/100,000 miles warranties.
Last week, you evaluated “what business are we in.” Now, take those thoughts and develop an outrageous marketing idea that will advance the athletic department mission you wish to lead. If you were leading an athletic department at a faith-based institution, how would that influence your response? Who will be your target segment (placement on the marketing escalator) that you are attempting to reach?
Support your statements with evidence from the Required Studies and your research. Cite and reference your sources in APA style.
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Spoelstra, J. (2010). Marketing outrageously redux: How to increase your revenue by staggering amounts! Austin, TX: Bard Press.